April Mitchell: Turning Everyday Problems into Inventions That Sell
April Mitchell realized one day that she actually knew the answer to the problem she was having when her kids left their towels on the floor ... she just had to invent it. Since then, she’s created dozens of products, from housewares to toys and games, and learned a lot along the way. In this episode, she shares what it’s like to have a spark of inspiration, go through the invention process, and co-create with her kids to bring her creations to life.
Hear April talk about:
Her journey from her first invention to licensing dozens of products
How she researches, prototypes, and pitches her ideas
The role of trade shows and LinkedIn in finding licensing partners
Creating with her kids and how they test and shape her ideas
Co-designing the Clueless board game
Mentioned in this episode:
The book One Simple Idea by Stephen Key
See the tabletop game design course she co-designed with Ed Gartin
“I was just a mom trying to solve a problem and realized just how many people could benefit from the product.”
Episode 4 Notes
Coming soon.