Many nonprofits create a case for support at some point in time. This written document illustrates what your organization does, the problem it is trying to solve, and why donors should support your work, as well as what kind of support you need. But instead of asking supporters to read it, why not bring your work to life using the power of sound? Learn more about an Audio Case for Support.

Telling stories through audio can create a deep sense of involvement with listeners and is and an excellent way to build trust. Podcasts allow your donors to hear straight from the people who are carrying out your mission, and provide a fantastic opportunity for outreach as well. Find four smart ways your nonprofit can connect with donors through podcasts >

A good strategic communication plan can mean that you spend less time creating content but get more out of what you do create and share. Find out why you need to spend time planning your communications before creating content.

Planning your communications strategically is important because it saves time, money, and stress. If you have a strategic communication plan, you know what it is you need to do and why. Here’s a guide to planning your communications in three sections.

Telling stories is the fastest way to take your mission from abstract idea to concrete action in the minds of your supporters. For a year-end fundraising appeal letter or email, your stories will need to be brief. There’s a simple formula you can use to create your story for your year-end appeal letter (or email).

My milkman can teach us some lessons on welcoming a new customer (or donor). The thank you letters that arrived with my first delivery were so simple, but they made a big impression. It was clear that this company wanted me to feel like I was a part of their community, and they succeeded. I got the feeling that I mattered.